You can be whomever you choose.
my post was more of a reminder - sorry.
but i'm not sure what you feel you need protection from. sex? or the advertising industries use of primordial subdifuge and hypnotic suggestion - we know they are very persuasive, but the depth of the manipulation can be overwhelming if you haven't come across it before - have you heard of Neuro Linguistic Programming?
http://uk.youtube.com/watch?v=iTIw7FEg85E
this video is a great introduction to some of the techniques used.
one way to protect yourself has already been suggested many times - throw away your television.