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My suggestion to cure that would be to make all new sign ups free for one month, with the understanding they have to start kicking a buck at the end of the free trial.
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That's an excellent idea, for a band aid solution to what is ultimately an imbalance.
People should understand all the money goes into PC interviews and gathering information not the forum.
If I owned a florist I wouldn't charge more for the wrapping around the flowers than the flowers themself. I wouldn't charge the wrapping and give the flowers free. It just does not make any sense. It's bad. Real bad.
Their choice, But I'm telling you if they are running out of money this isn't the way to solve it spiritually. From the start they should have used their supporters to fund them in a balanced way.