I'm not sure, I'd like to think they were because otherwise the content would be bunk.
But I thought that they generally stuck to sites that were "radical"
and militant (guns). I don't think that we'd pose too much a problem for them anyway in a demographic and power sense, not saying we don't lack some punch, it's just that people that meditate and offer kind words over violence are generally much more agreeable than most and can be reasoned with.
On the other hand, if they are marketing profilers then I'd be more concerned that they were gonna feed us with our own hopes and fears. In which case, I'd be happy to hunt them down and nail 'em with noxious smileys.