after a little thinking on this one, i posit that Powell's crisis statement was not only intentional, i think it could be a sort of subliminal advertising. these 2 short videos by Derren Brown will illustrate what i mean more clearly than i :
http://www.youtube.com/watch?v=ZyQjr1YL0zg
http://www.youtube.com/watch?v=befugtgikMg