1) Hello, I do not know the scientific application of that part of the brain which seems to be what you were asking for. However, I do have an idea as to how to activate it, which is the important part. Whenever the books give a suggestion they say to "visualize/feel" that it has already happened. They call it "enfeeling." I have applied these laws to my life within the scope of the new paradigm as Becoming recommends, to test it out, and it works. Visualizing and feeling as if it has already happened is important. To activate that part of the brain, I would ask in your meditations for yourself and everyone that it be activated. It's interesting to note that you took such interest in this part, maybe it is your special duty
. This, of course, represents the universal laws at work. The laws and personal responsibility are the cornerstone of these books.
2) As far as waking people up goes, focus on it, focus on them waking up and being interested in helping to create a new paradigm, this again is the laws in action. In addition, gently turn them onto personal responsibility as Embracing the Rainbow recommends. Lastly, remember that it is our duty to wake them up in any way we can, so we must find a way, we are the Rowans, the messengers to Garcia. I have some videos up, be sure to start a small group too. These invoke the law of attraction. Remember the law of allowance too, when waking people up.
Here are links to my vids to give an idea, there just a start for me, but hey, anyway you can.
http://www.youtube.com/watch?v=zZAcx4p-R3I
http://www.youtube.com/watch?v=U9vwuYt56kk
http://www.youtube.com/watch?v=G8kp4aq-638