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For the garbage that Hollywood puts out this movie is a gem.
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Absolutely. The massive marketing campaign will work on two fronts. The marketing will create a profit for the investors, while the story may cause a shift in the consciousness of its audience.
Opposite philosophies (materialism vs. idealism) attached such a popular focal point will introduce many others to the greater battle taking place. Perhaps some will remember why they're here and ready themselves for the unknown.
It would be a strange twist of fate if the very people who funded this massive movie were ultimately removed from power by the people who purchased tickets to see their investment.