We could tell people that if they join Avalon...they will be saved and go to heaven. We could tell people that if they leave Avalon...they will fall off the edge of the world...and go straight to hell. We could have people tithe 10% of their income to Avalon. All of the above has worked for a lot of churches for a long, long time. Sorry...I just couldn't resist. I tried. I really tried. I'm out of control.