[Lorien]

Hmmmm.... I'm gonna say this is some kind of viral marketing for something.

Anyone have that barcode scanner App for their IPhone?

And by the way, the Binary translates to this.....

76 97 100 121 32 77 97 99 98 101 116 104 32 116 97 107 101 110 32 83 84 79 80 32 80 114 105 110 99 101 32 111 102 32 68 101 110 109 97 114 107 32 99 111 110 102 105 114 109 101 100 32 108 111 99 107 32 83 84 79 80 32 79 116 104 101 108 108 111 32 116 105 109 101 100 111 119 110 32 97 119 97 105 116 115 32 83 84 79 80 32 77 97 108 118 111 108 105 111 32 116 105 109 101 100 111 119 110 32 97 119 97 105 116 115 32 83 84 79 80 32 65 101 109 105 108 105 117 115 32 108 111 99 97 116 101 32 111 114 100 101 114 32 83 84 79 80 32 65 110 116 104 111 110 121 32 108 111 99 97 116 101 32 111 114 100 101 114 32 83 84 79 80 32 67 97 100 119 97 108 32 97 119 97 105 116 115 32 112 97 99 107 97 103 101 32 83 84 79 80

Coordinates perhaps??