Barcode Your Clothes to Get Web Traffic
 

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Barcode Your Clothes to Get Web Traffic

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http://www.wired.com/gadgets/miscell...6-11/st_cuecat

Don't talk to strangers — scan them instead. That's the idea behind the so-called ShotCodes on clothing by W-41, a Netherlands-based online apparel company. If you spot one of these unique logos in the wild (bar, club, methadone clinic, DMV), you surreptitiously snap a photo of it with your phonecam and a tiny app directs you to the wearer's LinkedIn, Facebook, or MySpace profile. You can then decide whether a "Hello" is in order. To get in on the action, simply visit W-41.com, download a free mobile app, select a ShotCode, and purchase gear from the online store ($50 to $57 a pop). Owners can connect their symbol to any Web site. Beats having to dust off lines like "If you were a phaser, you'd be set on 'stunning.'"*

*Other pickup line options: "Later, when my Facebook page asks me what I'm doing, can I write 'You'?" "You're as curvy as a toroid." "If I said you had top-specced hardware, would you interface with me?"